Alassio and the Italian Riviera of Flowers


The beautiful Italian Riviera of Flowers, lapped by the warm waters of the sparkling Mediterranean, is a true holiday paradise. The region has been a firm favourite since Edwardian times and is renowned for lots of warm sun-shine, picturesque coves and clear blue skies. The wide, sweeping bays have a backdrop of hills, their slopes clad in olive groves and pine, lemon and orange trees. The Riviera of Flowers is everything its name suggests, ablaze with thousands and thousands of exotic blooms in a magnificent coastal setting. This exuberant coast is dotted with idyllic resorts, from Ventimiglia in the north to the Gulf of La Spezia in the south. Our resort, Alassio, offers everything for a perfect holiday. It has a perfect setting, with a long sandy beach backed by pastel-coloured houses and dramatic hills. It is also an ideal base for our included sightseeing excursions, with Monaco and Monte Carlo, Portofino, Dolceaqua and Ventimiglia all within easy reach. If you prefer to take things easy, then Alassio is ideal for you too, with lots of pavement cafes where you can relax over a refreshing cool drink, and peaceful walks through the colourful gardens and along the beautiful promenade. Bargain hunters will find a wide variety of fascinating shops selling Italian handicrafts including inlaid woodwork, lace, leather goods and hand carved cameos. For the evenings you can choose pavement cafes, ice cream parlours, bars and taverns, which are interspersed with superb restaurants and cosy trattorias.

8 days
from £1049
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Book this tour today from £1049
Included in price
  • Return flights to Nice
  • One piece of hold luggage and one piece of hand luggage per person
  • Transfers between Airport and Hotel
  • 7 nights half board hotel accommodation with buffet continental breakfasts
  • Twin bedroom with en-suite facilities
  • 3 course evening dinners with menu choice
  • Special Ligurian Dinner
  • Excursion to Portofino and Santa Margherita
  • Excursion to Ventimiglia and Dolceaqua
  • Excursion Monaco and Monte Carlo
  • Air-conditioned Coach travel in France and Italy
  • Services of a Mistral Holidays Tour Manager on included excursions


The modern 3 star Hotel Garden is an immaculate and well maintained hotel that has been family run for many years. It is in a quiet, residential area of Alassio and just an easy walk to the promenade and shops. All guest rooms are comfortably furnished and have en-suite bathroom with hair dryer, TV and telephone. The hotel’s restaurant is personally managed and serves traditional Italian cuisine. The Hotel Garden also has a popular well stocked bar, a swimming pool and a rooftop sun terrace. Accommodation is reserved on a half board basis, with buffet continental breakfasts and three course evening dinners with a choice of menu and a salad buffet. On one evening a typical Ligurian dinner will be served. Book this tour today from £1049


During our stay we have arranged a programme of included and optional excursions and visits, all taken at a leisurely pace.

Monaco and Monte Carlo

The tiny Principality of Monaco, which lies between France and Italy, is home to the rich and famous and the scene of one of the most dramatic motor races in history! One of the most popular landmarks is the Royal Palace, the home today of Prince Albert. Other sights not to be missed include the opulent casino and the beautiful Cathedral where the lovely Princess Grace was married and then tragically, all too soon, laidto rest.

Ventimiglia and Dolceaqua

Experience the hustle and bustle of market day in the border town of Ventimiglia. Here, Italians and their French neighbours mingle in search of bargains. Particularly cheap are the various local handicrafts and leather goods, including handbags, belts and shoes.In the afternoon we’ll go into the mountains behind the Riviera, where the scenerary is absolutely breathtaking. During the tour we will visit Dolceaqua, a delightful hilltop town which is set high in the Appenine mountains. We have also arranged an included wine tasting!

Portofino and Santa Margherita

Portofino, once a tiny fishing village, now the Italian Riviera’s most exclusive resort, needs little introduction. Portofino’s harbour is filled with the yachts of the rich and famous and its pedestrianised streets are lined with stylish restaurants and chic designer boutiques. Not to be missed is a walk up to St. George’s church and on to the lighthouse, from which there are some fabulous views.Neighbouring Santa Margherita dates back to Roman times and is another old fishing village turned seaside resort.

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